Module
Consumer Choice and Behavioural Economics
Utility, budget constraints and indifference curves, and how real people depart from the rational model.
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- 01Utility and marginal utility
- 02The equi-marginal principle
- 03The budget constraint
- 04Indifference curves
- 05Consumer equilibrium
- 06Income and substitution effects
- 07Giffen and Veblen goods
- 08Revealed preference
- 09Bounded rationality
- 10Heuristics and biases
- 11Loss aversion and prospect theory
- 12Present bias and time inconsistency
- 13Mental accounting
- 14Choice architecture and nudges
- 15Behavioural economics and policy
- 16Congratulations on completing the module